by Michael Ambrosio | Niche Selection
What Is a Niche and Why Does It Matter? A niche refers to a specific segment of a broader market. For example, “fitness” is a broad category, while “fitness for new moms” or “home workouts for busy professionals” are niches within...
by Michael Ambrosio | Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where individuals (affiliates) promote products or services for companies in exchange for a commission. Affiliates earn a percentage of each sale or action (such as a lead or sign-up) completed through...